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Reducing injuries and fatalities to motorcyclists through education & more!
Accident Scene Management, Inc. (ASM), the world leader in motorcycle trauma first response has partnered with avid long time motorcyclists Pat & Cris Simmons to create a Public Service Announcement (PSA) designed to encourage motorcyclists to support motorcycle safety efforts geared toward less fatalities! The message is simple and encourages all riders to join our effort to reduce injuries and fatalities to motorcyclists. As a community of riders it is in our best interest to do all we can to not only prevent a crash from happening in the first place but to have and implement a plan for how we react in the event a crash occurs. Pat & Cris worked with Buffalo Chip in Sturgis to produce an announcement that can be used at major rally sites as well as online magazines and newsletters. Pat (from the Doobie Brothers) said “we all need to get involved so we don’t have to hear about losing one more friend or loved one”. When Cris was asked if she would participate she said “of course, even if it helps just one person it will be worth it”.
Two videos have been uploaded to You Tube. Higher quality videos are available upon request. Share with your fellow riders!
30 Second PSA: https://www.youtube.com/watch?v=8B2Sr90okJ8
60 Second PSA: https://www.youtube.com/watch?v=rjqGXEoQ0Yc
In 1970 Pat Simmons formed the Doobie Brothers with several other musicians including Tom Johnston who is still with the band today. Throughout the bands’ career, Pat has contributed many songs that have become Doobie classics. The hit “Black Water”, was the group’s first #1 record. He also penned such memorable songs such as, “South City Midnight Lady”, “Dependin’ On You”, “Echoes of Love” and the motorcycling song “Dangerous”. While the group has experienced many personnel changes over the years, Pat has remained as the only member who has stuck with the band throughout and continues to be the driving force behind the Doobie Brothers. He has also recorded two solo albums, “Arcade” in 1983 and in 1995 the Japanese release “Take Me To The Highway”.
Cris Sommer-Simmons began riding motorcycles as a child. She was a longtime member of the Women’s International Motorcycle Association and in 1984, co-founded the 2nd Chapter of Women in the Wind. In 1985 she co-founded the world’s first motorcycle magazine for women called Harley Women. For over 5 years she acted as co-publisher and editor, often riding her motorcycle across the country to find the stories. On one such ride in 1989 she met her husband-to-be, rocker and fellow motorcycle enthusiast, Doobie Brother Patrick Simmons. For several years in the late 80’s Cris appeared in countless national newspaper articles, radio and televi
sion talk shows as a representative and advocate of the growing number of women who rode their own motorcycles. Cris is a 28 year AMA member, a Lifetime HOG member, an honorary life member of Women In the Wind, a Motor Maid and a member of the Antique Motorcycle Club of America.
After selling her interest in Harley Women Magazine, Cris began a 15 year stint as a freelance motorcycle journalist, writing extensively for several magazines in the U.S., including American Iron, Motorcycle Collector, Iron Works, Easyriders, V-Twin, as well as magazines in Japan, Spain and in Australia. Cris penned her own column for over 12 years in the popular Japanese Harley magazine Hot Bike Japan.
In 1994, Cris wrote and self-published the award winning children’s motorcycle book Patrick Wants to Ride, for which she was honored with the AMA’s Brighter Image MVP Award. The book is in its 3rd printing and has sold over 12,000 copies. She just wrote the popular book ‘The American Motorcycle Girls 1900-1950” which was the number one selling motorcycle history book on Amazon.com. Cris has also co-written a comedy screenplay about women motorcyclists. After riding her 1915 Harley Davidson from the Atlantic Coast to the Pacific coast in 2010 Cris wrote “The Cannonball Diaries”.
In 1995, Cris was one of 4 women featured in an original documentary on women motorcyclists for Turner Broadcasting called Biker Women. This well received show set viewing records for an original documentary for that year.
In 2003, Cris was proud to be inducted into the National Motorcycle Hall of Fame in Anamosa Iowa and the American Motorcycle Heritage Foundation Motorcycle Hall of Fame in Westerville, Ohio. In 2008 she was inducted into the Sturgis Motorcycle Hall of Fame.
Cris currently has several Harleys that she rides but is most infatuated with antique motorcycles. She & Pat reside in Maui, Hawaii and have three children Lindsey, Josh and Patrick.
About Accident Scene Management, Inc (ASM) & Road Guardians:
Established in 1996, ASM, a 501(c) 3 nonprofit organization has taught over 20,000 students and launched a successful “Road Guardians” program that encourage motorcyclists to get educated in six areas of personal responsibility. Those six areas were derived from the National Agenda for Motorcycle Safety, a report that was compiled by NHTSA and the Motorcycle Safety Foundation. ASM expanded its focus on motorcycle safety topics and its partnership within the motorcycle community. ASM’s Road Guardians encourages those who support ASM’s mission to reduce injuries and fatalities to join together to develop ways to implement and research Best Practices.
Road Guardians success is in part due to the partners it works with such as: Allstate Insurance, International Motorcycle Shows, Hupy & Abraham, S.C., American Motorcyclist Association, Sevenish Law Firm, Northern Illinois University motorcycle safety project, EMS Road Docs, Rescue Riders & Open Road Radio. “We were able to successfully launch a program that challenges the way we have always thought of the term motorcycle safety”, said Vicki Sanfelipo, RN/EMT – Founder of Accident Scene Management. She went on to say “The Road Guardian Program is encouraging bikers to become life long learners through incentive and recognition programs”.
Through our membership program motorcyclists can both support our non-profit’s mission while benefiting from the rewards of membership. Road Guardians encourage cyclists to achieve the highest level of membership by meeting educational requirements to become a “Certified Road Guardian”. Learn more at www.RoadGuardians.org and become a Road Guardian Member today!
About Vicki Roberts-Sanfelipo, RN/EMT – Vicki is the author of A Crash Course for the Motorcyclist, and founder of the non-profit organization Accident Scene Management, Inc. est: 1996. Vicki has 25 years of experience in the field of nursing from Critical Care to the Operating Room and is a licensed EMT. She teaches CPR, Defibrillators, and First Aid for the American Heart Association. She has been riding her own motorcycle since 1987. Vicki has given hundreds of presentations on motorcycle safety, and represents Motorcycle Trauma issues as a partner in the NHTSA (DOT) hosted motorcycle safety network in Washington D.C. Vicki was most recently features in the book “Biker Chicz of North America” distributed by Ingram publishing to over 150 countries. She supports her love of motorcycles and safety through her memberships in many motorcycle organizations and is a keynote speaker and columnist on motorcycle safety.
CONTACT: Vicki Roberts-Sanfelipo, RN/EMT
262-706-3278
