Where Rubber Meets The Road One thing motorcycle enthusiasts love to do is customize their ride… The motorcycle customization market has exploded in recent years, as newer generations of riders don’t want to ride a bike that blends in to the crowd, they want a bike that stands out and shows their individuality. When it...Read More

Summer is a popular time for motorcycle riders Motorcycle events are in full swing and motorcyclists can use their bike as their main source of transportation, cutting down on fuel costs. While the weather is generally pleasant during the summer months, there will be days where there is extreme heat. Riding in the summer heat...Read More

  With Riding Season Coming Up, Now Is The Time To Check Your Battery Motorcycle batteries have a finite lifespan. Even those that came highly recommended will show signs of deterioration and need to be changed after three or four years. However, if a motorcycle’s battery starts to fail way before this time frame, something...Read More

There’s nothing like hitting the open road in the summer air With summer just around the corner, it’s time to start thinking about taking your motorcycle out of storage. To motorcyclists, there’s nothing like hitting the open road in the summer air. Although riding a motorcycle is exciting and fun for enthusiasts, it is important...Read More

Extreme Summer Temperatures are Dangerous for Motorcyclists   Riders of motorcycles know all too well how hot it gets riding in the summer months. When it’s 85 outside, it feels like 105 on the bike with the engine idling, the sun beating down and the pavement below heating up. In addition, motorcycle riders have more clothing...Read More

  I’ve heard it all! Pull over safely Never pull over under a bridge Always drive to an exit to get off the highway Angle your vehicle to increase visibility Blah, Blah, Blah. What’s a biker to do? If you experience an emergency and are unable to drive to a “safe” location, what should you...Read More

In winter of 2011 and of April 2013 I had the opportunity to introduce new ways of looking at motorcycle safety to over 800 people. One of those events was a motorcycle safety day at Eglin Airforce Base in Florida. My husband and I left Wisconsin on our bikes in the snow knowing that if...Read More